U.S. market entry
Marroffino & Partners is a New York consultancy for small and mid-sized Latin American companies that want to expand into the United States. We find out whether, where and how to enter, then build the operation with you.
Who we are
We work with small and mid-sized companies, many from Brazil and Latin America, that are ready to test and build their place in the U.S. market.
Track-record figures refer to the founder's corporate experience.
What we do
Two practices, one team. Most clients start with the first and continue with the second once the evidence says go.
Practice 01
Should you enter the U.S., where, and how?
Practice 02
Turnkey setup, then support on the ground.
Our approach
Expansions rarely fail for lack of ambition. They fail when money is committed before the key assumptions are tested. We stage every engagement around decision gates, so each commitment is earned by what the market shows.
Illustrative. G1 to G3 are decision gates where the plan goes ahead, adapts or stops. Actual phasing depends on the company, the category and the entry model.
| Stage | Confidence in the decision | Capital committed |
|---|---|---|
| Decide | 60% | 4% |
| Design | 82% | 14% |
| Build | 92% | 50% |
| Scale | 97% | 92% |
An evidence-based recommendation your leadership can test.
Entry model, numbers and sequence matched to the market.
Company, partners, suppliers and launch in place.
New York-based advisory as you grow.
Industries
Five sectors where U.S. buyers, channels and rules differ most from home markets.
Brand, channel and pricing strategy for consumer brands entering U.S. retail and e-commerce.
Consumer products advisoryFeasibility, location and capital planning for investment and development projects in the U.S.
Investment & development advisoryImport, sourcing and distribution structures for companies moving goods into the U.S.
International trade advisoryU.S. go-to-market for AI companies, and applied AI for companies building their U.S. operation.
Artificial intelligence advisoryGo-to-market, pricing and U.S. setup for software and technology companies.
Technology advisoryMost of our work is driven by the market, not the sector. Tell us about your case.
Book a consultationOur point of view
Leadership
Eduardo Marroffino founded the firm after more than eight years inside large corporations in the U.S. market, working in corporate planning, growth strategy, venture capital analysis and M&A.
Book a consultation
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